Let the countdown begin. Our new capsule designed together with launches July 4. Head over to our HUGO Instagram channel to follow all the action and shop the collection before its official release #HUGOxLiamPayne
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HUGO BOSS Corporate
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Welcome to the official HUGO BOSS Twitter account, featuring the latest global corporate news.
HUGO BOSS Corporate’s posts
“I knew if I wanted to do something in fashion it should be with HUGO", says British singer . We're proud to announce him as our new HUGO global brand ambassador, fronting a series of campaigns starting this summer. More: bit.ly/2GXsnvl #HUGOxLiamPayne #iamHUGO
Streamlined shapes and new chevron interpretations: presenting #HUGOxLiamPayne season two. The campaign, captured by photographer Tom Craig, features in red, white, and blue styles from the latest collection. Discover more: bit.ly/2SWQXlM
Our first collection with our new global brand ambassador, , is now available. Inspired by Liam’s personal style, the exclusive designs feature references to his first tattoo: the black chevrons on his forearm. #HUGOxLiamPayne Shop now: bit.ly/2jCilHm
Champions for the third time in a row. Congratulations to BOSS team on Saturday's victory! #SuitedbyBOSS #BOSSsports #CHAMP13NS
An amazing match: congratulations to our BOSS ambassador on his team's victory on Saturday! #BOSSsports
HUGO brand ambassador and model Stella Maxwell star in the new #HUGOeyewear campaign: bit.ly/39jRsfK
We introduce the first YouTube Premiere Q&A session entitled ‘The Style Eye,’ featuring Liam Payne and special guests. Available to watch November 22, 7pm CET only on our HUGO YouTube channel #HUGOxLiamPayne: bit.ly/36SveBN
Congrats to driver on becoming the 2016 F1 World Drivers’ Champion! #n1co Shop now: hugoboss.com/mbcollection
Singer and HUGO ambassador chose to wear HUGO to the 10th Annual Filmmakers Dinner, hosted by Charles Finch, Edward Enninful and Michael Kors, on May 17, 2019 in Cannes, France #iamHUGO
Introducing #HUGOxLiamPayne season three, designed in support of Cotton made in Africa. This winter, our HUGO ambassador joins forces with model and eco-entrepreneur Marina Testino #HUGOcleanup . Discover more: bit.ly/36QP14k
Front-page news: the latest cover of stars Most Stylish Man Of The Year in BOSS #GQAwards #ThisIsBOSS
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Check out our new cover with Hugo Boss Most Stylish Man Of The Year, @zaynmalik. #GQAwards #thisisboss @HUGOBOSS
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Light meets architecture: new BOSS sunglasses worn by Clément Chabernaud in the #masterthelight campaign
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Back on track: We are proud to announce #BOSS is set to become the official Fashion Partner of the iconic Team! More at on.hugoboss.com/amf1
Touch down, Miami! Rikimaru lands to join the BOSS Spring/Summer fashion show.
#Rikimaru #力丸 #RikimaruChikada #INTO1Rikimaru #INTO1力丸 #BeYourOwnBOSS
A closer look: discover new optical glasses from BOSS eyewear #masterthelight
#Rikimaru busts some moves at the BOSS Spring/Summer fashion show after party in Miami. Thanks for being a part of this special evening!
#力丸 #RikimaruChikada #INTO1Rikimaru #INTO1力丸 #BeYourOwnBOSS
With almost 2 billion impressions in just 1 day, our 2 simultaneous star-studded global campaigns for BOSS and HUGO generated record-breaking engagement on social media. The campaigns were part of our 360-degree brand refresh, launched on Jan 26. More on.hugoboss.com/HBlaunch
Looking back on the exclusive #HUGOxLiamPayne launch event, attended by a host of international guests and influencers from Berlin's creative scene, featuring a special performance by himself. Shop the capsule, available now: bit.ly/2jCilHm
We are pleased to announce that we will be outfitting Italian soccer club starting at the beginning of Serie A 2019/2020. The team will wear BOSS at all official club events, including European competitions #BOSSsports
Singer and HUGO ambassador chose to wear HUGO to the Cartier and British Vogue "Darlings Dinner" in London on June 5 #iamHUGO
Last night we celebrated the launch of our #HUGOxLiamPayne capsule collection at Berlin Fashion Week. Models Stella Maxwell and were among those who attended. Go to our HUGO Instagram now to shop the collection before its official release at midnight (CET) tonight.
Dear #LeeMinHo fans, you wanted to see more of him, and you're getting it in our global BOSS Spring Summer 2023 campaign! Thank you for your great support. We see you and we appreciate you. #BeYourOwnBOSS
Introducing our latest fragrance HUGO NOW, starring HUGO ambassador and model Stella Maxwell. The campaign, directed by Colin Tilley, celebrates living in the moment. Discover more: http:///www.hugo.com/hugo-now-fragrance #MyTimeIsNow
Energy and attitude: a BOSS cast for our new BOSS campaign. Meet our nine luminary all-star talents who embody what a boss stands for today, and talk about what it means to #BeYourOwnBOSS on.hugoboss.com/beyourownboss
Singer and HUGO ambassador wears a custom HUGO suit in petrol blue wool twill to The Fashion Awards 2019 at the Royal Albert Hall on December 2, 2019 in London, England #iamHUGO
Embrace the impossible: a sneak peek at the new campaign for HUGO NOW, starring the global face of HUGO fragrances #HUGOxLiamPayne #MyTimeIsNow
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I’m excited to start the year by revealing a sneak peek of my first campaign as the face of HUGO fragrances! HUGO Now is available soon worldwide. Thanks to the HUGO dream team for making this happen! #MyTimeIsNow
On Saturday, we celebrated the opening of our new HUGO store at Aventura Mall, Miami with our brand ambassador .
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So proud to welcome everyone to the new @HUGOBOSS store! Great to see all of these people in Miami and the reaction to the HUGO collection! #HUGOxLiamPayne
BOSS is coming to Miami. ❤️ this tweet to access the Spring/Summer 2023 show live stream on Wednesday, March 15, at 8.45 pm EST. #BeYourOwnBOSS
Semi-transparent frames for understated elegance. Discover now: bit.ly/24pyHiI #masterthelight #bosseyewear
Front row attendees of yesterday´s BOSS Fashion Show featured a range of talents from across the creative spectrum, including brand favorites #Maluma and #DemiLovato.
Are you ready to be electrified by the BOSS Fall/Winter 2022 Fashion Show? Join us and be part of this iconic cultural moment presented as part of Milan Fashion Week. Catch the livestream here at 9pm CET on Thursday, September 22. #BeYourOwnBOSS #MFW
Get ready for kick off! Soccer season is about to begin. 2016 will be an eventful year for ! #bosssports
HUGO is here to make magic in the metaverse by creating a community of risktakers, rule breakers and rebels like you! There’s no right way, only your way. The digital world is waiting and we’re diving into Web3.
Bid now for your chance to own an exclusive BOSS jacket signed by in aid of for Good: bit.ly/2eMDdDP
Congrats to , now four-time world champion! HUGO BOSS is proud to support the team #BOSSsports #4TheTeam #LH4
HUGO is excited to announce its collaboration with ! The partnership marks the launch of the brand’s first NFT collection, whose first drop includes 1001 3D animations. Read more on our corporate website: on.hugoboss.com/io
#HUGOxImaginaryOnes
Expect the unexpected: The iconic BOSS Fall/Winter 2022 Fashion Show in Milan was all about delving deeper into what it means to #BeYourOwnBOSS. Read more about the star-studded event on our groupsite: on.hugoboss.com/milan
Unveiled: Jamie Dornan and Birgit Kos step into the spotlight as the faces of the latest BOSS The Scent fragrance for him and her #BOSStheScent
Actor Jamie Dornan wears a navy checked tuxedo and white shirt from the Pre-Spring 2020 collection to attend the launch of BOSS The Scent Absolute in Paris #SuitedByBOSS
Join and as they take over our Periscope LIVE on Monday April 25 at 7pm CET
A look behind the scenes of the new #masterthelight BOSS eyewear campaign, shot in Santiago de Chile #thisisboss
Each of our leading talents #NaomiCampbell, #Maluma, #GigiHadid, #LeeMinho, #KhabyLame and #MatteoBerrettini – personifies the BOSS spirit, showing how BOSSes aren’t born, they’re made. Here’s all you need to know about BOSS’s Spring/Summer 2023 campaign: onhugoboss.com/bsr23
Our BOSS Fall/Winter 2022 campaign delves deeper into what it means to #BeYourOwnBOSS, along with some of the world’s most influential stars. Find out more on.hugoboss.com/boss/fw22
Taking black tie to the next level: actor Sebastian Stan wore a velvet BOSS bespoke tuxedo to the 75th Annual Golden Globes #SuitedByBOSS #GoldenGlobes
Congratulations to driver on seizing the first Formula One victory of his career! #BOSSsports #RussianGP #F1
Jamie Dornan, , HUGO BOSS CEO Mark Langer and his wife Andrea, and were among the guests at the Spring/Summer 2019 show at New York Fashion Week #CaliforniaBreeze #ThisIsBOSS
We're live in Hockenheim with all weekend - follow now: instagram.com/hugoboss #GermanGP #bosssports
What does it mean to be a dad? This Father's Day, we are celebrating with soccer star Toni Kroos, who stars alongside his son in our new film. Discover more: hugoboss.com/fathersday
As part of our celebrations on #InternationalWomensDay we are happy to introduce our social impact project titled Dream Like A Boss in collaboration with , offering young women from marginalized and underrepresented groups professional mentorship opportunities.
Congratulations to British actor and BOSS Eyewear ambassador Henry Cavill for receiving the "Movie International 2018" award at Men Of The Year Awards in Berlin last night. Henry wears a bespoke BOSS shawl collar tuxedo in navy blue #SuitedByBOSS #GQAwards
Make the most of every 24 hours with the BOSS Touch. Discover its many features: bit.ly/BOSS_Touch #BOSSwatches
Meet #TheoJames, the new #boss parfums brand ambassador for our most seductive scent to date – stay tuned
Inspired by aviation: a closer look at the new BOSS Jet chronograph #bosswatches
Suede, leather and satin, plus tactile wood and acrylic: the new #springsummer2016 accessories collection #thisisboss
London calling: fragrance ambassadors Jamie Dornan and Birgit Kos at the #BOSSTheScent press launch event on Wednesday night. #AugmentedSensuality
Look who's on his way to Miami! Looking forward to seeing you at the BOSS Spring/Summer 23 show, #HwangInYeop.
#HwangInYoup #BeYourOwnBOSS
Catching rays: Sebastian Stan relaxes during downtime at our campaign shoot. Discover more: bit.ly/-summerofease #SummerOfEase
A star-studded front row attended the BOSS Menswear fashion show. Discover more: bit.ly/BOSSmwshow #SummerOfEase #ThisIsBOSS #NYFWM
We're handing over to as the countdown to the #bossfashionshow begins #ciXboss instagram.com/hugoboss/
Engineered design, sleek style: the BOSS for Mercedes-Benz collection is here, as worn by hugoboss.com/mbcollection #BOSSsports
The looks are in: tailoring fused with sportswear in the new BOSS Menswear Fall/Winter 2018 runway collection. See the full show: bit.ly/_mwfw18 #ThisIsBOSS #SportsTailoring #NYFWM
Good luck to and , both #SuitedByBOSS and playing each other in Paris this evening #BOSSsports #PSGFCB
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British actor Henry Cavill, known for his role as the world's most famous superhero, is the face of our new #BOSSeyewear campaign #SharpenYourFocus. Discover more at hugoboss.com/sharpenyourfoc
Better than ever: our online store has a new look to match our brand refresh! The newly redesigned online store offers an immersive and enjoyable experience with more inspirational content and improved usability. Discover more: hugoboss.com
Congrats to for winning both the Turkish Super League & the top scorer trophy this season! #bosssports
Yorch Yongsin Miami bound. Looking forward to seeing you at the BOSS Spring/Summer 23 Show!
#Yorch #yorch_yongsin #BeYourOwnBOSS
