I cannot be insulted at being told I write for Areo at an undergraduate level. That's my aim. Areo is not for academics tho aims to include them. I tell writers to write with an original angle as tho for bright & engaged 1st year undergraduates with no knowledge of the subject.
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I also find it helpful to think how I'd like people to explain topics I know little about to me. Clarity is paramount. Respect your readers' intelligence. Don't assume they already know what you're talking about.
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