This is my point too. Can you really be shamed by things you're not already a little ashamed of? Don't have some cognitive dissonance about? https://twitter.com/DurinnMcfurren/status/822903164861120513 …
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Oh. Sorry.
didn't see this yet. 
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Was trying to work out how much we actually fear disapproval vs real-life consequences of disapproval.
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Interesting. I have a chapter in a book about group behaviour "need to belong" & "social rejection" but in Dutch
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Social rejection is a powerful phenomenon Even more depending on the social identity of the group we "belong" to
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when a group excludes us our brain registers this in the same place as it would for physical pain.
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But don't they have to be our group? I can't be shamed by the far-right or far-left's disapproval of me.
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this is the part where group identity comes into play. When you're part of, let's say the right, their approval
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matters. Hurt would be less. But people in the middle have less extreme group identity. Also families, friends
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