Mike Ashley (billionaire UK sports store owner) Used UK pub culture to get investors etc wasted before signing huge business deals. It works. Booze/food/more booze = money.
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*oh you don’t want to sign ?* *Steve, play them the bloody tape of what they did last night*
It's more a case of comfort Vs Logic. When somebody is very comfy - they are less logical. Friendly environments create better business deals.
