Funny thing is: A lot of the guys who only tweet a few times per week and average like 5-10 likes. Are doing business with people like me. In the DM’s behind the scenes. Often, those connections start with reading their stuff and thinking, “He gets it.” IPB Media gets it.https://twitter.com/ipb_media/status/1386104452797673472 …
Funny thing about all the Positioning stuff I talk about is it doesn’t do very well engagement-wise.
But the killers always manage to pick it up and realize how valuable it is.
Made more connections off of the Positioning/Less is more concept than anything else
Less is more 
I think you need one too.
Will be thinking on this tonight.
