Paul Gubbins

@Gu881n5

Global Programmatic Strat Lead Helped to launch 1st mobile DSP . Named in Digerati 2018. AdTech Personality Of 2018 🏅

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Vrijeme pridruživanja: veljača 2009.

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  1. Prikvačeni tweet
    28. kol 2018.

    Honoured to be asked to write a regular column in about all things . This is my first post and of course, it’s about life in AdTech post

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  2. prije 8 sati

    As buyers adopt app-ads.txt, it will become more difficult for exchanges to subsist on resold inventory..

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  3. prije 11 sati

    Top media owners are being penalised with blunt brand-safety tools to the tune of $3.2bn a year across the US, UK, Japan and Australia according to fresh research from real-time brand safety business Cheq.

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  4. proslijedio/la je Tweet
    2. velj

    whatever Jeep paid Bill Murray for this, it was worth it

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  5. 2. velj

    What do publishers need to do in order to get ready for the February ‘SameSite’ deadline?

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  6. 1. velj

    Bitcoin is up nearly 10% this week and has gained 30% in value since the end of 2019.

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  7. 31. sij

    So funny sitting next to folks and hearing them say “my phone listens to me” Always so tempted to jump in and explain in depth the concept of retargeting!

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  8. 30. sij

    “If you have built an identity solution only on the back of cookies, then they’re not going to be worth very much,” said Isabelle Baas, Starcom London’s managing partner for digital, data and technology strategy.

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  9. 30. sij

    A bit slow to start with, but glad I stuck with season 6 😆

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  10. 30. sij

    “We’re seeing a blurring of traditional relationships in the supply chain today: SSPs are bypassing DSPs to cut deals directly with agencies; some DSPs are integrating directly with publishers and bypassing SSPs..”

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  11. 30. sij

    No Virus Woes for Bitcoin as It Climbs to Highest Value Since November. Now trading at over $9,000 per coin.

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  12. proslijedio/la je Tweet
    30. sij

    Blockchain’s Use in Advertising is Finally Becoming Normalised says AdLedger’s Cacciapuoti

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  13. proslijedio/la je Tweet
    30. sij

    "With third-party cookies on the way out, shared IDs face an existential crisis" - "If [the 🍪] is provided by the publisher, then storage of it isn’t a problem anymore. The publisher can store [that] ID anywhere.” says

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  14. proslijedio/la je Tweet
    29. sij

    A huge thank you to Tim Cadogan for 12 great years leading OpenX in this wild industry and excited to have John Gentry take the reins as CEO. Read about Tim's time at OpenX and what's on the horizon in his latest blog:

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  15. proslijedio/la je Tweet
    29. sij

    “To freak out or not freak out, that is the question.” Death of the 3rd party cookie.

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  16. proslijedio/la je Tweet
    29. sij

    . on Google's merciless 3rd-party cookie slaughter: The initial freakout was warranted! But maybe we can stop running around so crazy right now. Where should we focus are energies? Pub first party data, privacy sandbox.

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  17. proslijedio/la je Tweet
    29. sij

    This is really exciting and important news: We will no longer take advertising from fossil fuel companies at the Guardian. Please have a read of the blog post in Kath's tweet.

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  18. proslijedio/la je Tweet
    29. sij

    Google is asking for feedback on its proposals for what should come after the third-party cookie in a World Wide Web Consortium business group. I spoke to the chair of that group about how it all works

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  19. proslijedio/la je Tweet
    29. sij

    Are you in mourning for the third-party tracking cookie? Pull yourself together and realize the cookie has reached the limits of its usefulness.

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  20. proslijedio/la je Tweet
    29. sij

    Great event up on 17th today lead by around the evolution of audio & media consumption 👂🏼 – mjesto: News UK

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  21. proslijedio/la je Tweet

    Some say the law is an ass, but so is data privacy regulation enforcement (apparently): ‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate &

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