Here’s how to double conversion on your startup’s homepage.
(From rewriting over 1,000 websites.)
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Demand Curve
@GrowthTactics
Growth marketing tactics.
We've helped 1,000s of companies grow, including Microsoft, Segment, Clearbit, Ancestry, & Stacker.
Demand Curve’s Tweets
Product-Market Fit is a tiny piece of the puzzle.
Yet it's what every startup is chasing.
Here's what they should be using:
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Most startup founders don't know how to hire marketers.
Here's how a lot of convos with founders go:
Them: "I need SEO."
Me: "What makes you say that?"
Them: "Oh.. um... hmmm, I read a thread on Twitter."
Me: "You should work with a strategist to identify what to do."
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“If you think education is expensive, try ignorance.”
– Derek Bok
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We’re in week 2 of our Un-ignorable Challenge
This is the first time running the challenge, and we ran into a few tech hiccups (mostly all *my* fault)… so I was feeling a bit low
Then I got this DM from one of our participants and felt a million times better 🤩
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We've helped 1,000+ people build a Twitter audience.
Some have gone from 100 to 12k followers in less than 90 days. (100k+ in a year.)
Here's the framework for growing smarter and faster:
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~2 years ago we hired someone to rebuild our agency from scratch.
It now does $3M+/yr.
Within 10 mins of meeting Ian, I thought:
"I had no right running an agency when people like him exist."
Hiring him was the one of the best decisions of my life.
Here's how we hired him:
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"Marketing doesn't work on me."
– Man wearing Nike shoes, Lululemon shirt + pants, Apple watch, and holding a Starbucks coffee
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Invites sent for Un-ignorable cohort 1!
If you're one of the lucky ~200 people who will be joining us for the next 3 weeks, check your email for one from Framework.
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Little known secret:
Most copywriters generate 90% of sales following less than 10 rules:
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Content marketing of the past:
1. Do keyword research.
2. Create an article for those keywords.
3. Wait and repeat.
4. (Plus link to the article in a tweet and send it to your newsletter.)
Content marketing in 2023:
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Tomorrow 63,244 founders and marketers are going to receive 3 unique growth tactics:
1. Boosting engagement with comments
2. Propaganda and Bensi
3. ChatGPT outlines
Check our profile to subscribe
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How we sold 127 spots in our new course in 6 minutes:
(And had hundreds more demanding to get in after we sold out.)
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Wow. 127 spots for the Un-ignorable Challenge sold out in 6 minutes!
Thanks to everyone who made this possible.
Congratulations to everyone who made it in!
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How I made $14,950 in 57 minutes with 2 emails and a Google Doc:
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.: 0 -> 270k followers
: 5k -> 202k
: 8k -> 124k
: 0 -> 80k
: 0 -> 51k
In ~1 year.
These are some of the 754 students of the Audience Building course we ran with
Here's a 🧵 of our students' top 🧵s and stories:
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Thank you everyone!
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Learning: It only gets slightly less nerve-wracking sending emails to 62,000+ people each week.
Just hit send on issue #100 of our Growth Newsletter 
I remember being nervous pushing send to 1,000 for issue #1.
Thanks to everyone for the last 3 years.
Here's to many more 
I remember being nervous pushing send to 1,000 for issue #1.
Thanks to everyone for the last 3 years.
Here's to many more 2
In 2019, Justin Welsh had 2,500 followers. Now he has:
- 350k LinkedIn followers
- 275k Twitter followers
- 67k newsletter subscribers
He makes 7 figures per year—96% profit. Part-time. Just him and some contractors.
Here's a breakdown of how Justin has grown and monetized:
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Can't believe that tomorrow we're sending issue #100 of the Growth Newsletter 🤯
Thanks to everyone that's supported it for the past 3 years
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Here’s your reminder that you don’t need a fancy landing page to do marketing.
and launched Un-ignorable with a Google Doc & link to a simple signup form and sold out within hours.
No fancy website or tech.
Just a few compelling words and gifs.
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In 2019, Lenny Rachitsky had 0 subscribers and 0 revenue.
Today he has over 275,000 subscribers, 1M+ podcast downloads, and makes 7 figures per year.
It's mostly just him and some contractors.
A deep-dive into how Lenny grows, and how he makes 7-figs:
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3% to 5% of online courses are finished.
We blame the format. Most courses are just way too long.
That's why we're launching Sprints.
Video courses for startups looking to learn growth as efficiently as possible (in just 3 to 5 hours).
Our first topics ready for pre-order:
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Just added streak goals to the onboarding flow based on this thread
Really interesting read for anyone interested in retention.
Thanks to for the tip in this week's newletter! twitter.com/abouelatta_ali
This Tweet is unavailable.
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Course content officially available in mid-January.
Reserve your spot for $129 until Dec. 19th (regular price $199)
Don't see a topic you love?
Comment and let us know which topics you'd like to learn!
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Brand Strategy Sprint
For startups who want to build an impossible-to-forget brand.
Learn how to launch the kind of brand that triggers consumers’ desire to buy.
Taught by brand specialist and head of our agency, Ian Martins.
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Own the Inbox Sprint
Deliverability is the most important lever in email marketing, yet many marketers overlook it.
Keep your emails from going to spam/promotions.
Learn modern email deliverability from former Grammarly email marketer, Drew Price.
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Creative Strategy and Testing Sprint
Ads are really hard to make profitable in 2023.
Learn to make ads that make people stop and pay attention.
Taught by strategist behind Nike Budweiser, Spotify, and Hershey—Rafael Gi from Bell Curve.
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3% to 5% of online courses are finished.
We blame the format. Most courses are just way too long.
That's why we're launching Sprints.
Video courses for startups looking to learn growth as efficiently as possible (in just 3 to 5 hours).
Our first topics ready for pre-order:
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Can't wait to announce next week what we've been working on 👀
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Ahrefs is the king of SEO tools. They hit $100M in revenue this year.
Here's how their homepage converts visitors into customers:
(PS: I have no Ahrefs affiliation)
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F*ck building an audience
Having an audience is useless if you do it wrong
Here are 6 tips for creating content that drives likes *and* sales (tip 1 is very important)
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I can teach you to be a much better marketing copywriter in 10 tweets.
Improving a few words can easily double your conversion.
THREAD: 10+ copywriting mistakes:
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Our agency, Bell Curve, hit $3M in annual revenue in year 2. 30+% profit margin.
No outbound sales.
Very little marketing.
$100k initial investment.
A small handful of full-time people, and a bunch of really amazing contractors.
We grew by a combination of 5 things:
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Want to reduce unsubscribe rates?
Let people hit the snooze button 😴
A (short) thread:
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Going to block out a week for some deep re-learning in marketing.
Here are the 3 resources I have on deck:
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4/ Demand Curve -
My go-to for resources, advice, and insights into growth marketing and product.
My bookmarks bar is primarily Demand Curve resources at this point.
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These are so good 😍
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We had 1-on-1 conversations with four superstars for the Growth Summit:
Tim Urban, Nir Eyal, April Dunford, and Dru Riley.
Whoops I mean @waitbutwhy, @nireyal, @aprildunford, @DruRly
I've got the recordings for you today:
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THREAD: 10 significant lies you've been told about marketing:
On email marketing, ads, and referrals.
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