1/ Immersion Full screen, distraction free interface.pic.twitter.com/jK8OwJ7n3e
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The psychology behind TikTok's addictive feed (thread)
Check the full case study for more info:https://growth.design/case-studies/tiktok-feed-psychology …
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2/ Low cognitive action (Domino Habit) You just have one thing to do: swipe up. TikTok always snaps the next video for full immersion.pic.twitter.com/j8hh3veJOM
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3/ Sticky Content Almost every popular video follows the sticky S.U.C.C.E.S framework (see book "Made To Sticky").pic.twitter.com/M12kBbOdFj
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4/ Personalization TikTok "looks at what you do, not what you say" to know what will keep you engaged the longest.pic.twitter.com/9RDpdpDtdA
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5/ Variable Rewards Think of it as a slot machine. You never know what's coming...(could be funny? weird? boring?) This makes TikTok a textbook example of "addiction-forming product".pic.twitter.com/WZFT5c3dRl
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Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Love these
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Would love to see some gaming-focused growth.designs! Archero is a good one to look at.
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First time I've ever seen anything from you -- WOW. This was great -- THANK YOU! BTW, when you ask what my profession/role is -- mine is missing. This happens ALL the time -- "design" or "designer" is always a choice -- but someone actually WRITES the copy. How about UX Writer?
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Very good point! Thanks for the feedback
. We're huuuuuge fans of copywriting too. When you combine it with storytelling, it's probably the #1 most underestimated skill.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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