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A3a The easiest way is to use tools. For example, when I did PPC for Yahoo! Stores I used their graphs to know when customers bought what and then ramped up promotion just before that time period the next year. #vcbuzzhttps://twitter.com/vcbuzz/status/1272927232768585729 …
A3b Use marketing automation to organize it for you. As they click on different offers/links/images in emails, automatically segment them for even more targeted offers. #vcbuzz
