Totally right, Gail! That's the challenge I had with one client. They were thinking in terms of their business and not what prospects will use #vcbuzz
I agree with Eric @stonetemple that you MUST know how your potential buyers search. They don't know all the industry jargon and terminology insiders use. You need BUYERS to find you - not just other experts. #vcbuzz
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I see that all the time. Many businesses have no idea what words actual buyers are searching on because they assume they use industry jargon.
#vcbuzz - Antwoorden weergeven
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