Creator economy prediction: we’ll see the ascendance of a creator middle class earning decent, sustainable revenues from various sources.
I’m excited to share my article in breaking down how that will happen:
Greg Smith
@GregThinkific
Entrepreneur, Lawyer, Kiteboarder, Co-Founder and LSAT instructor - with a passion for helping entrepreneurs and businesses teach
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Creators: What’s your #1 motivator?
When you make a selection it cannot be changed
Self-expression
Creating change
Starting a business
Other (comment below)
253 votes3 days left
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Our Co-Founder & CEO, , gives his take on our 2023 #TrendsReport and what's to come in the creator economy.
If you haven't yet, check out the Trends Report here: thinkific.com/elearning-tren and share with us your thoughts 👇
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From : In an interview with Passionfruit co-founder/CEO talked about 's 2023 Digital Learning Trends Report, and what creators need to know about its findings.
Click for this and more #creatoreconomy coverage.
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Important reminder from . The learning process doesn’t stop at knowledge acquisition.
That’s why just-in-time learning is so effective because you can:
Learn → apply your knowledge → get stuck → learn → apply your knowledge. The cycle goes on.
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Aspiring entrepreneurs, this is worth a read.
, founder of Ellie Talks Money (and a creator!) always has fantastic and actionable advice when it comes to helping people build a business.
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What trends will define the creator economy this year? The team identified 5 that we’re keeping a close eye on.
Find out more in our 2023 Digital Learning Trends Report.
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Replying to
Leveraging the daily advice I give to creators into content, rapidly, so I can help 10x more entrepreneurs with their online education businesses 💪
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One thing you want to learn/get better at in 2023 👇
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Learn by doing.
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In 2023, I urge you to lean into your fears and really think about what’s holding you back.
It seems counterintuitive but here’s why (and I’m also excited to be featured in sharing more):
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3) Creators will diversify their product offerings. The longevity of the creator business is how they can use that platform to create other revenue streams beyond sponsored content and your typical "influencer" offering. — Kristin Ryan Spahn
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2) There will be more focus on building sustainable, consistent models. Creators are thinking about more than just the next video; they’re thinking about the next decade, exploring what a long-term career can look like. —
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1) More creators will lean on income earned directly from their audience vs. relying on outside brands/platforms to fund their business. More creators will interact with super fans this way by offering extra content in locked communities. —
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What do creators need to focus on in 2023? Share some of your predictions.
Here are some from ’s recent newsletter that stood out to me:
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Thanks, , for having me on your podcast Reshaping Education! We discussed ’s founding story, the course creator journey and why community is so important in online learning.
You can listen here:
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Happy holidays! Thank you to #TeamThinkific, our creators, partners and everyone who’s supported us — I can’t begin to express my gratitude!
Hope you all enjoy the holidays and end the year on a high note! 🎉🎄
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One mistake creators make when selling online courses?
I loved Simran Kaur from ’s response to this in an interview with and . Full article here:
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Information wants to be free.
Be the creator giving away so much information for free that people WANT to buy something from you.
If you don't, you'll eventually become irrelevant.
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Are you ready to debunk some creator economy myths?
I’m thrilled to be featured in diving into the creator stereotypes that we need to do away with. bit.ly/3BQJOtB
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Throwing it back to 2019… thanks EOFire for bringing back this podcast episode I was featured on a few years ago!
If you missed it the first time, we chat about the role of communities in online courses & the secrets behind the most successful creators.
3) Remember that if you have imposter syndrome, you’re doing something right. You’re challenging yourself. Every time I’ve experienced imposter syndrome, it’s been at a time when I’m stepping outside my comfort zone and into something new.
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2) Find your Sasha Fierce. Performance coaches suggest embracing an alter ego to give yourself emotional distance and focus in challenging situations.
(Check out ’s book “The Alter Ego Effect” for more.)
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The truth is that not being a “pro” can be a source of power in whatever you do. Your perceived difference can be your strategic advantage. Your outside perspective lets you see issues and insights industry insiders don’t.
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1) Use your difference to your advantage — worried that you’re not an expert or don’t have decades of industry experience?
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3 ways to embrace imposter syndrome and turn it into an advantage:
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One of the best things about working at is seeing creators make an impact through our platform.
Maile Naehu & Kalani Ho-Nikaido are bringing back Hawaii’s Indigenous Language through their business, Ka Hale Hoaka.
More: thinkific.com/blog/ka-hale-h
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What are your business goals for 2023? We'll go first ⬇️
Help entrepreneurs elevate their businesses to new heights by diversifying their incomes and offerings. ✨
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Too many of us are perfectionists. Instead, get your version 1 out into the world and then get obsessed about improving it with the feedback you get from others.
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Too many startups fail because they wait for their product to be perfect when in reality your product will never be perfect so please just ship it.
10 valuable newsletters for entrepreneurs in 2023 (all free):
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Agreed. Let’s stop pigeonholing our kids into the idea that you can only be one thing. Instead we should be asking questions like “What kind of person do you want to be?” or “What do you want to learn?”
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"What do you want to be when you grow up?" sends the wrong message about work.
We should teach kids that who you are is more than what job you do. Work is an activity—it doesn't have to define your identity.
A healthy sense of self is rooted in character, not career choice.
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A common stereotype about creators: you need millions of followers to make it.
Untrue. I’ve seen some creators make a living with fewer than 1000 followers. The key is in the value they provide.
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This 👇
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Just stopping by to remind you that even if you don't have 'PTO' as an #entrepreneur, that you still deserve to take time to rest. 
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The word "creator" is too broad.
I believe there are 3 major categories:
1. creator-educators
2. creator-entertainers
3. creator-edutainer
Then you could further classify by medium (writing, audio, video) or platform (Twitter, IG, YouTube, TikTok) below this.
Thoughts?
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Entrepreneurship in a nutshell ;-)
Other hacks that have helped me:
- 8PM cut-off time for eating
- Cut back significantly on sugar & simple carbs (esp. in the evening)
- Avoiding caffeine after 12
- Evening cold plunges
- Getting outside for a 10-15 mins walk in the sun to help maintain your circadian rhythm
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Build a night-time ritual.
This is where having kids helped. The nightly ritual of bath-PJs-bedtime story has helped set my own internal clock to wind down.
Now, I have an alarm that goes off a couple hours before bed, to remind me to start getting in the zone.
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Do your research. Some book recommendations:
- Why We Sleep by Matthew Walker
- Boundless by
- Super Human by
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