Interesting. Macy's measuring closely enough to track mobile searches of their site right after a preprint or direct mail piece drops.
@THEchrisEdwards I get a different Macy's sale or discount offer email every morning, tied to my prior purchases & offers I've used.
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Will be more personal soon MT
@Grange95: I get a diff Macy's sale or offer email every AM, tied to my prior purchases & offers I've used.Thanks. Twitter will use this to make your timeline better. UndoUndo
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