Gord Roberts

@GordinaryWords

Knowledge & content strategist, writer & editor, and all-around language lover. See for personal interests & insights. Tweets are my own.

Ottawa, Ontario, Canada
Joined February 2011
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  1. Mar 31

    Happy birthday, !

    3 likes
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  2. Retweeted
    Mar 30

    If you focus on metrics as a measurement for goals, rather than a goal on their own, you'll get a much better understanding of your audience

    1 retweet 2 likes
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  3. Retweeted
    Mar 20

    Thinking a lot about something said to me yesterday: "Content" implies "containers." Yet we can no longer design information for containers (i.e. device-specific). We need to start with *meaning* and *intent*. That's content strategy.

    21 replies 164 retweets 535 likes
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  4. Retweeted
    Mar 19

    Once more for the folks in the back: If you don't take the time to figure out what's wrong and why, how do you know if you're making it better?

    6 replies 19 retweets 64 likes
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  5. Retweeted
    Mar 16

    You say "website." I think "digital product." Marketing things "more content." CEO thinks "VIDEO, THE FUTURE IS VIDEO." Here are 7 metaphors to help you figure out what the dang thing is and isn't for your org!

    24 retweets 55 likes
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  6. Retweeted
    Mar 16

    I presume everybody’s stopped talking about gamification and moved on to chatbots because every enterprise is doing gamification so well.

    3 replies 7 retweets 10 likes
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  7. Retweeted
    Mar 14

    Forbes article: "Every brand needs a solid content marketing strategy to reach consumers, including a plan for multiple content types across multiple platforms." NO THEY DO NOT. Content marketing is not for everyone. Start with strategy, not tactics. 🙄

    13 replies 48 retweets 155 likes
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  8. Retweeted
    Mar 15

    Reminder: If you're going to abbreviate it, it's St. Paddy's Day, not St. Patty's Day.

    4 retweets 5 likes
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  9. Mar 8

    I helped build something awesome! Check out the website for Canada’s new bank note — while I catch up on sleep.

    3 replies 3 retweets 8 likes
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  10. Mar 4

    Congrats , and thanks and judges for another fun contest! It was an hono(u)r just to be n̶o̶m̶i̶n̶a̶t̶e̶d̶ mentioned.

    3 likes
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  11. Retweeted
    Mar 4

    BTW, here's a big shout-out for , who organized the ACES limerick contest, and the judges (, , , and ). It's a lot of work! Y'all rock.

    3 retweets 16 likes
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  12. Retweeted
    Mar 4

    The winner of the ACES National Tweeted Contest is with:

    "Faulty parallelism, you see, I eschew most assiduously." Thus said Constable Brown As he sat himself down And ate limburger, ham, and sipped tea.
    2 replies 12 retweets 33 likes
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  13. Retweeted
    Mar 4

    Happy National , everyone! On this 10th anniversary of the founding, I’d love to remind people that language belongs to all of us. It’s powerful. Variation is often where new ideas are born. Let’s celebrate people using language thoughtfully and inventively!

    8 replies 178 retweets 357 likes
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  14. Retweeted
    Mar 3

    If you argue that language is weaker and the outlook for English is bleaker, consider the source of your silent discourse. Are you judging the speech, or the speaker?

    9 replies 222 retweets 454 likes
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  15. Retweeted
    Mar 3

    There’s still time to enter your limerick in ACES’ National Tweeted Limerick Contest! The deadline is 2 p.m. EST TODAY. Tweet a grammar-related limerick and use . Winners will be announced tomorrow, National Grammar Day:

    1 reply 7 retweets 5 likes
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  16. Retweeted
    Mar 3

    Yes!! As I like to put it, content is the way every organization’s work - products, services, resources, information, and tools - manifests itself in the world

    I am going to quote from a 2017 whitepaper on : "Content is the most critical digital asset for every organization, embodying its knowledge and processes." Exactly right. It makes it clear that we do need an grade answer to handling
    1 reply 3 retweets 8 likes
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  17. Mar 3

    2/2 Be kind when dispensing advice: If it wasn’t requested, think twice For context is king When communicating. Rock on, language fans, but play nice.

    1 reply 4 retweets 21 likes
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  18. Mar 3

    1/2 On pedants and peevers of grammar It’s time that we lower the hammer: “Mistakes” they revile Oft are matters of style And their “rules” oft prescriptionist yammer.

    2 replies 1 retweet 10 likes
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  19. Retweeted
    Feb 28

    So now we are dealing with the "content and AI" conversation. Already tired.

    4 replies 1 retweet 28 likes
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  20. Retweeted
    Feb 28

    If words are what you enamor, Write lines devoted to grammar. Measure your feet, Then share in a tweet, Gain prizes, and maybe some glamour

    17 retweets 56 likes
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