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  1. Prikvačeni tweet
    10. sij

    How to write a landing page title:

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  2. 30. sij

    ”Nobody watches ads. People watch what entertains them. Sometimes it's an ad” — Howard Gossage

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  3. 27. sij

    When Lil Nas X released Old Town Road he was unknown. He tweeted a SoundCloud link. No one cared. He then began promoting the song using funny cowboy videos. The rest is history. *Give value on the platform you're using*

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  4. 21. sij

    One of the most creative pieces of marketing I’ve seen: • Taco restaurant gets robbed • Security footage released • Except the captions turn the robbery into a story about the thieves just wanting tacos • Video goes viral • Line for tacos longer than ever (play with sound)

    Ovo je potencijalno osjetljiv multimedijski sadržaj. Saznajte više
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  5. 20. sij

    For more real world marketing examples 👉 If you like the thread sharing and following is appreciated. Thank you to our sponsor Over and out - Harry

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  6. 20. sij

    “The best word of mouth strategies in the world“ (a lot of examples came from the book Talk Triggers)

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  7. 20. sij

    5/ Word of mouth strategies pull in customers just as reliably as paid ads. Yet they're neglected. Marketers are more comfortable imitating than originating. Don't be afraid to stand out. Give your customers a story to tell and they'll sell your product for you.

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  8. 20. sij

    4/ Every Penn & Teller show ends the same way. They dash out the theatre, and wait in the foyer to greet their fans. They take selfies, shake hands and sign autographs. Each night 200 customers leave with a story. That's how you become the longest-running headline act in Vegas.

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  9. 20. sij

    3/ In 1973, John Neville took over as director of the Neptune Theatre. Every time a new show opened, he'd give free tickets to local taxi drivers. In return, they'd talk up the shows to their passengers. Two years later theatre subscriptions had doubled.

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  10. 20. sij

    2/ Skip’s is a classic Californian burger restaurant. Except just before you pay the waiter pulls out a deck of cards. If you pick the joker your meal is free. The financial cost to Skip's is just $2 for every $100 spent. They'd never spent a single penny on advertising.

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  11. 20. sij

    1/ On check-in at any Hilton Doubletree hotel, every single guest gets given a warm chocolate chip cookie. 75,000 are given out each day. 34% of guests tell their friends. That's 25,000 stories being told about Doubletree, every single day. The unit cost of a cookie is $0.20.

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  12. 20. sij

    💡 The best word of mouth strategies in the world:

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  13. 15. sij

    How to write a cold email:

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  14. 10. sij

    For more marketing examples 👉 If you like the thread sharing and following is really appreciated. Thank you to our sponsor Over and out - Harry

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  15. 10. sij
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  16. 10. sij

    It's the same with landing pages. Your title should reflect your customer's mindset: 1) How “warm“ is the traffic? 2) Are they looking for a solution? 3) Do they understand the problem? Write accordingly:

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  17. 10. sij

    5/ There is no universal approach Imagine you’re trying to persuade two friends to join your Yoga studio. One's never done Yoga before. The other has practiced at a rival studio for five years. You’re not going to give them both the same spiel.

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  18. 10. sij

    4/ Memorable is more important than likeable. People jump from site to site and come back to what they remember:

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  19. 10. sij

    3/ You’re not Vladamir Nabakov Failed authors turned copywriters like to write fancy titles which say, quite literally, nothing. Don't complicate an original product:

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  20. 10. sij

    2/ You're on a speed date If you can't make your product interesting in six words sell the benefits instead:

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  21. 10. sij

    1/ Speak with conviction • Don't say “We help” say “It's how” • Don't say “alternative” say “replaces”

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