GoingMadlem

Dual lands. Everyone "just wants to play legacy" and they need dual lands to do it. There are two diverging paths in this argument for me... 1. They can just print "better" dual lands in an ancillary product to make money and bypass this stupid fucking argument. Hexproof, etc...

2. The REAL issue is that making Legacy accessible is bad for business. Magic has lasted for so long because power creep ebbs and flows, but is ultimately zero. Wizards NEEDS rotating formats to maintain it's current business model. They're figuring out that Masters sets aren't..

..at all sustainable as a business model. Each subsequent release after MM2 has been a worse seller than the last (with 25 bucking the trend). Wizards can only print "old" cards for so long before they're just printing kindling. "They should adapt" you'll say...

... no you should adapt, OR recognize that this entire game is built on the backs of retailers and event organizers making money selling it. Stores don't run events for games they don't sell. If they do, they aren't stores long...

Wizards has to produce new content to survive. Stores have to sell new content to continue to support Magic. So why can't Wizards just print more powerful sets? 1. New player acquisition would vanish... Legacy is too complex, it is NOT a starting point...

2. Designing sets at Legacy power level would break Legacy. Look at cards like Fatal Push, they make WAVES. Imagine 50+ Fatal Push level cards every 3 months, legacy would be trash in no time. 3. Standard and Modern would be cannibalized...

Modern has already cannibalized Standard players. Stores are folding across the country because they're no longer able to make money off Magic with declining player bases and decreased margins competing against online sales. Legacy would redouble that effect...

Unfortunately, "brick+mortar" is a 20th century business model in a 21st century marketplace.