This is wholly untrue. As modern has been going down, I've been picking up pieces here and there and know a great many others who are doing the same.https://twitter.com/GoingMadlem/status/933102019052572673 …
Stores need two things to make magic profitable: pack sales and singles turnover. Modern doesn't sell packs and sells singles less. When stores aren't making money on Magic, they're not going to host events or teach new players
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"Masters" packs have sold worse at each new release... and still they sell better to casual players than eternal players because eternal players just buy cards for one or two decks and don't need "random" old crap
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I'm pretty sure MM17 was the best selling masters set to date. Eternal and iconic probably didn't sell well bc no matter what non-land cards you have, it's still gonna be a $3k mana base for legacy.
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