Reading Seth's review of "who is this for" with the Un set is correct. It's not for him. It's for other people. And Iconic Masters is coming out. That is for him and many other people.
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While the holiday season makes some amount of sense, it does seem like a lot of releases were stuffed into the last couple months of 2017.
And duel decks / FTV were moved to after fall set (were traditionally August releases)