GoingMadlem

Doesn’t mean they should cost a 100% markup.

What do you propose stores do? (Honestly)

There’s this weird thing called MSRP.

Actually there is not. Wizards removed MSRP on all Magic products. But I get what you're saying: "Stores should be obligated to sell a Brawl deck at $23 ($11 profit) so that people can buy them out and make $27 per deck online."

Only problem with that is there are plenty of folks like me who won’t buy them at that price online or in a store, or the singles at that price. So those stores will be stuck with product and whining about “loyalty to your LGS” while the boxes move product just fine.

90% of Targets will be sold out by the time FNM hits, people are literally scooping the entire shelf to flip them online

Then they’ll also be stuck.

You’re arguing LGSs should get a cut of a stupid price hike, which is not even the same conversation as I am having, which is that a 100+% price hike is absurd to pass onto customers.