GoingMadlem

$45 at Games by James $50 at Dreamers $40 at Lodestone $60 at Level Up and Mead Hall $21 at Target

There's $50+ in easily sellable singles in each of the Brawl decks and they'll be out 95% sold out by monday at all of the locations at all of the prices listed. Those $21 copies at Target will be flipped online at $50+ as well.

Doesn’t mean they should cost a 100% markup.

What do you propose stores do? (Honestly)

There’s this weird thing called MSRP.

Actually there is not. Wizards removed MSRP on all Magic products. But I get what you're saying: "Stores should be obligated to sell a Brawl deck at $23 ($11 profit) so that people can buy them out and make $27 per deck online."

Only problem with that is there are plenty of folks like me who won’t buy them at that price online or in a store, or the singles at that price. So those stores will be stuck with product and whining about “loyalty to your LGS” while the boxes move product just fine.

90% of Targets will be sold out by the time FNM hits, people are literally scooping the entire shelf to flip them online