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Price hike - this is Wizards passing the buck to retailers / giving us the leeway to make a fair margin on Magic releases. The average item in a game store has a 50-55% margin... bringing in Magic that returns 45% is often a worse use of a store's dollars.
Being able to sell something like a Guildkit for $21.95 instead of $19.95 "because that's what Wizards said it costs" creates less problems for stores... and Magic players DO FREAK THE FUCK OUT about dumb shit like stores charging 50 cents for a card that is 28 cents on TCGPlayer
Hopes - I hope that an increased price for Magic packs will include implementation of online redemption codes for Arena. Fears - Wizards will continue blowing their product out on Amazon at aggressively low prices making a price increase unbearable for retailers.
Ultimately we're probably long overdue for a price increase on packs... not much else costs the same as it did 15 years ago... but this is only going to incentivize more people to invest digitally rather than in paper Magic.
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