Despite a winter storm, we 100% sold out our prerelease. This means that one of two things are true: Ravnica Allegiance is the best set in years (it isn't) OR #MTGArena is having a significant impact on recruiting new players.
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If these new players end up with high paying jobs since you have to firmly be in the upper middle class ($150K+ in California at aminimum) in order to afford even afford Legacy. More for Vintage.
Legacy has always and will always be "extremely unaffordable", yet somehow people manage to put decks together