As FLGSs open their doors today to recruit new players with Magic Open House that @wizards_magic decided that Amazon is the best platform to push their product.https://twitter.com/GoingMadlem/status/1043302203476373506 …
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Understandable, but this might not be a good example as a lot of the D&D books, many of which have been out for more than 6 months or more, are on sale because of the time they have been available. This is something else stores may need to look at.
Water deep Dragon Heist has been available for less than two weeks and is already selling on Amazon for $2.50 above cost...