Wizard's of the Coast announced today that they are partnering with Amazon to sell Magic directly to consumers. What's this mean for players? 1/x
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Wizards claims that most players don't play or buy their cards in FLGSs, but they underestimate the impact of the players that do. The strongest ambassadors for the game are those that are most engaged with the game (ie, events & community) 5/x
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So you combine lower margins, lower retail sales, and a focus on digital game play and you gave a recipe for systemic collapse. As stores get squeezed out or opt out, cards become less useful for organized play... aka consumer confidence in Magic drops 6/x
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Consumer confidence is a huge selling point for Magic... "you can spend $100s on this game and play all these places!" Is the very backbone of Magic's success. How many sets of golf clubs would people buy if there were no public golf courses? 7/x
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The history of TCGs is paved with games that people loved fervently but couldn't find other players for. FLGS retailers talk and they've been beating the same drum for the last few years "DIVERSIFY AWAY FROM MAGIC" with many choosing to drop Magic events entirely. 8/x
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If Wizards treats Magic through Amazon the same way they do their other IPs (D&D books are often sold at less than $1 above retailers' cost for example), we'll see a lot fewer "Magic shops" which results in less players, less play opportunities, and less Magic. 9/x
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This whole situation reeks of Hasbro grasping at straws to cover the lost sales from one of their largest buyers closing up shop (Toys R Us). The suits see Magic as indiscernable from Monopoly, just look at their stockholder reports. 10/x
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When people who don't understand how a brand was built start meddling in how it's managed... you end up with a huge potential for disaster. 11/11
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