Tin-Foil Hat time: WoTC has been slow dripping DOM supply until the pro tour to help maintain standard singles, so things hit a fever pitch Post #PTDOM and launch a reprint wave to ride the wave of demand generated by players wanting to build PTDOM decks. #mtgfinance
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It would make sense, because they could then use it for Corporate data points to point to 'Demand driven printing duration' to show under this model (PTs 6 weeks out with slow drip) extends demand for in print product, as a nice bullet point for corporate investors.
... "Hey guys, our annual sales are rough, what should we do?" "Print less to trick people into buying more" "BRILLIANT!" Spring set has always... ALWAYS been a weak seller. They just printed to expected demand based on historical projections.
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Dominaria feels more like a fall set than a spring set and the sales caught them off guard. Buy a box promos also shifted more sales to brick and mortar, which totally blew up the preorder game vs past sets. THEN drop it in between
#M25 & Battlebond for lowered expectations -
But yes, they did move the Pro Tour in an attempt to extend the life of the set's "initial burn"
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It's not print less, it's hide inventory in the supply chain briefly to drive hype/ensure vendors don't get stuck with overage. Selling out up front has future wave sales value. Otherwise agree with your analysis.
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Dominaria never sold out or was hidden in supply chain. 1. Distributors have been pulling back on days of supply. 2. Early release sprung AFTER initial orders were placed. 3. Restocks arrived at various distributors at different times and were handled differently by each.
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