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Not precisely true. Other retailers hedge, purchase in forward markets, and do off-market transactions to buy juice at less than wholesale.
But either way, those hedges cost money. They cost money in the form of risk premiums that get priced into the hedges, and they cost money in the forms of salaries and systems.
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My avg rate for the last 2 years has beat Griddy rate. Only reason I tried Griddy was to avoid hassle of shopping for a new plan every 3 to 12 months. But Griddy membership had its own hassles (more hassle than shopping): price-watching, sweating, integration fail, murky pricing.
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You can’t even get really good fixed rates right now (in South Texas at least). I’ve shopped my rates every “term” since the market was deregulated.
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