Ok I'm looking into clay-eating for some reason and holy crap this clay is craypic.twitter.com/Qf4AsK0BIr
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Yeh it's marketed as an alternative therapy for, amongst other things, eczema
Ahhhh got it. I mean I don't, but I see what you're saying now...didn't realize geophagia was now a purposeful trend. 
Had a FB friend ask about it. It's definitely one of the weirder ones I've come across!
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