This is a very good point. It raises the question of whether any of that $122 million is going towards addressing sampling bias https://twitter.com/oz_f/status/894780836314087425 …
The idea is pretty simple: old people use mail. Young people, less so. You will over-sample old people and under-sample young
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The obvious remedy would be to spend hugely on a marketing campaign targeted at young people (maybe using social media)
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The issue here is that any expense increases the cost of the (already expensive) postal time-wastage
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Literally the point of what they are doing
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Honestly at this point I feel like they aren't even competent enough to have reached that conclusion
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