Academia in theory: rigorous debate, only the best ideas succeed Academia in practice: two peer-reviewers who barely glanced at the paper and an editor who doesn't care if the numbers are right or wrong
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In this case, the editor had already written her own editorial promoting the study—the only editorial she’d written that month. It was a hugely media-amplified article for such a new little subsidiary. I think editors have a harder time backtracking on media-amplified studies.
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