Every time I look at products in the skincare/beauty aisle, I'm surprised anew at how completely without evidence most of them are
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I often think it means "Tested by people wearing white lab coats".
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The Ponds Institute.
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That's usually the survey.
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My other favourite thing is the blatantly false claims about how rubbing something on your skin will repair your DNA.
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But it contains plant stem cells!
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Target people’s insecurities and you’re sure to make a bundle!!
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Haha yes “clinically tested” they just leave out the bit about being found to be useless
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I like the claim that adding protein to your shampoo will help repair your hair. As if your hair is alive and eats the protein and heals itself. As my biology teacher said - you would be better off eating the shampoo (fyi: DON'T eat shampoo)
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A former colleague (we worked in a biochemistry research lab) participated in a focus group for a shampoo company. When they asked if adding peptides would make them more like to buy it, she said no (obvs). Another participant turned to her and said "tsk, you're so negative"
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To my great shame, my strict anti- quackery rule does not extend to prettily packaged face creams. If 62% of women surveyed ( sample size=12) reported a somewhat brighter complexion, I fully believe them.
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