[CW: Sack up, we're going long.] So, important bits of pre-election polling sucked. Why? Well, I don't run a polling organisation, but I have run a few experiments, and I do spend a lot of time thinking about bullshit and misrepresentation in the presentation of numbers. So!
The companies do a lot of weighting to try and adjust for non-response bias but it is often pretty black box stuff with heaps of assumptions
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And those are protected knowledge? That's the secret sauce?
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One of the secret sauces. Usually very proprietary and only included in the methods as "we did something (have a guess)"
End of conversation
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