How does a study get accompanied by a press release? Do researchers reach out to the institute's press office (PO) if they have a novel finding, does PO pick up the study (e.g., at a local seminar), does PO regularly check in with researchers? What do you think?
Replying to @cecilejanssens
In my experience of my own studies and talking to POs, it varies widely. Some unis mandate that professors notify the PO of impending studies (although they don't always do it), sometimes it's up to the PO to hunt down interesting research
1:52 PM - 20 Oct 2020
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