I reckon a fascinating #scicomm PhD would look at the Daily Mail as a case study in how you can transform science reporting from A Joke into Really Quite Good in a matter of months
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I used to have a talk titled "Why the Daily Mail always seems to be wrong about everything", I had to re-title to just 'the media' because the Mail is actually wrong far less these days
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I mean, it's factual, and that's good, but it's also a mess and probably going to make the lay reader's eyes glaze over
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Yeh look halfway there is still better than not even close to halfway there lol
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