I don't think it fits with the colloquialism of "consuming content", no. Usually a term that is specific to unreferenced internet pages
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Well,
@WeDietitians put it more succinctly: If you didn't experience it yourself, it is - indeed - "consuming content." Those are the only 2 ways that we can "acquire" information about the world. An entire discipline (communication) is built on this concept.
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Look, if we're being literal that's true, but using the colloquial term the meaning is a bit different
End of conversation
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