They might be ineffective to achieve a certain goal. They might have other effects that were not meant to happen, but did.
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If your primary argument is that they are ineffective for behaviour change, you can't turn around and argue that they somehow changed behaviours
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Schoolboy error there Prof. Dietary guidelines are totally ineffective" and "Dietary guidelines have had a huge affect" eg How hugely do dietary guidelines affect personal choices? https://www.menshealth.com/weight-loss/a28582082/weight-loss-simple-rule-diet-100-pound-transformation/ …
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Schrödinger's Dietary Guidelines
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Winner winner tofu dinner!
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they changed the range and types of available packaged foods
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And yet had no effect on behaviour

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They were very effective at demonizing animal products. Take out those calories - what do you eat instead? Seed oils, sugar, grains - cheap, easy to eat/cook, and apparently healthier than meat.
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Animal products were and are a central component of the dietary guidelines I have literally no idea what you mean
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They aren't? Effective means they accomplished a goal. Huge effect just means they changed something. So if the goal is to make people eat a healthy diet, and the guidelines made everyone eat less healthy food both those statements are true
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