It's a common pipeline for supplements and products of this type: 1. Major benefit suggested 2. Media picks up on benefit 3. Evidence disproves major benefit 4. Minor benefit demonstrated (poorly) 5. Product marketed using major benefit
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It's why you still see echinacea being sold as a cold/flu medicine, even though there's solid evidence it's totally useless
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And I’m now learning a2 milk exists.
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