My blog this week looks at one of my favorite phenomenons - specific food industries funding science that (gasp!) shows their product to be effectivehttps://medium.com/@gidmk/5-misleading-headlines-sponsored-by-the-food-industry-15c64565f74d …
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If you've ever wondered about all of those studies on blueberries, this is the blog for you
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Industry bodies that didn't make the cut: Big Chocolate, Big Beer, Big Cola
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To be honest, the main reason those didn't make it into the blog is that they're much sneakier, and thus less funny. Coke, for example, funds a lot of studies showing that the only way to lose weight is to exercise
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Replying to @GidMK
I spoke to a researcher behind a pasta study (not this one) and he said usually they come up with their study idea, then ask food makers if they'll provide free food. He said they often say yes, but getting cash is harder
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Another interesting point from that convo: since he had worked with a pasta company before, he let them know that a new study was coming out, one that they didn't find. The co then paid a PR firm to promote the study bc it made pasta look good.
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I think things like that happen all the time. For example, we're currently working with Nestle to get a discount on VLCDs for a study
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