"Why Mars Is Betting On Personalized Nutrition" via @forbes @chloesorvino https://www.forbes.com/sites/chloesorvino/2019/06/27/why-mars-is-betting-on-personalized-nutrition/#146da1021c6f … cc @DrMJoyner @DylanMacKayPhD
So aggravating.
1) No evidence this is needed. Just capitalizing on #genohype.
2) How about just eating real food? Science-y distraction. Ugh.
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Replying to @CaulfieldTim @Forbes and
I mean from a marketing standpoint it works. People like seeing themselves as unique and special sells more premium product. But from a science perspective the evidence is very weak and often for very small effect sizes
2 replies 1 retweet 5 likes
Replying to @DylanMacKayPhD @CaulfieldTim and
Yeh it's total nonsense, but it's something that feels intrinsically true so people eat it up. Hard for the non-expert to realize how little evidence sits behind it
5:45 PM - 29 Jun 2019
0 replies
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