I'm not so sure that franking credits did swing the election. Have a look at @NickEvershed's piece in the Guardian about electorate demographics and swings, it looks like unemployment was a much bigger contributor at least thus far
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Replying to @ash_keeling @GidMK
my feeling/speculation is the death tax, retiree tax, car tax etc campaigns just combined together into a neg. vibe of labor = going to take your money away, which potentially resonated more with aspirational voters rather than the actual target populations (retirees, investors)
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Replying to @NickEvershed @ash_keeling
I think the one really depressing thing that this election has probably shown is that it appears to be more effective to lie outright about your opposition than to present any policy platform of your own
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If they want to win next time, Labor should probably just whip out the whole Mediscare thing, as well as saying that the Libs are going to take away pensions and childcare subsidies or something
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