I cannot stress enough how important press releases are Study found that cannabis use was associated with a lower BMI Reported relative and absolute risk Press release only had absolute risk ONLY ABSOLUTE RISK REPORTEDpic.twitter.com/UvRGl4J8WX
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And because the press release state up-front and centre that this may not be causal, most news articles said it as well GOOD PRESS RELEASES ARE VITAL FOR SCIENCE COMMUNICATIONpic.twitter.com/4HGTRl47mL
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