Idea. Every scientific article should be accompanied by a 250 word public-friendly ('plain English') summary incl a 'so what' sentence, be made available through a permanent online publication site (doi, citable), and be used/expanded upon by the authors Organisation.
Yeh MJA does the same. A few diabetes journals too, but not that many
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Yeh I'm not saying plain language is unimportant, more that I don't like the idea that everything we do has to be "interesting" or "newsworthy" because sometimes it's more "mediocre" or "just plodding along" and that's fine too
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It shouldn't be about the shininess. But if it was funded there should be a reason for it. There *will* be a hook. It might take a professional scicomm team to help scientists find it though. Every paper has a raisin d'etre.