Idea. Every scientific article should be accompanied by a 250 word public-friendly ('plain English') summary incl a 'so what' sentence, be made available through a permanent online publication site (doi, citable), and be used/expanded upon by the authors Organisation.
Lol, maybe I'm thinking more about the idea of "interesting" than anything. Maybe important would be a better term? At least placing research in context, because it might be very boring but that doesn't mean it isn't part of something great
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There are some journals that do this already! It's usually a summary of: what was already known, what this adds, etc. A few sentences each.
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It shouldn't be about the shininess. But if it was funded there should be a reason for it. There *will* be a hook. It might take a professional scicomm team to help scientists find it though. Every paper has a raisin d'etre.