1/ These ads have been appearing in London courtesy of Cancer Research UK. The first thing that struck me was that advertising regulations mean they have to be truthful, hence the word “remember” appears.pic.twitter.com/DdePdL9KXn
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To be fair here, they did publish the whole study themselves publicly, which is not unusual for NGOs who conduct their own research: https://www.cancerresearchuk.org/sites/default/files/under_pressure.pdf …
That being said, their conclusions are far too solid for the research that was conducted. It's a very complicated inference model, definitely not something you can put that much confidence in
They basically took self-reported advertising exposure, converted into a linear scale, then did the same with self-reported HFSS foods, and used linear regression to estimate the increased consumption
Ah great, thanks.
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