400,000 bottles = 1 standard drink per day for 25,000 people Average UK consumption (depending on source) = 2-3 standard drinks per day 25,000 people drinking average UK consumption = ~800,000-1,200,000 bottles per year
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a 6% increase in probability of dying of cancer is a relative risk. If the absolute lifetime risk is 1 in 100 saying it increased to 1.06 in 100 sounds far less significant.
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That is incorrect. You can have a 6% increase in both absolute and relative risk. I discuss both measures in my blog here:https://medium.com/s/journalists-are-wrong-about-health/bathtubs-are-scarier-than-sharks-a39c8fbfe17c …
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