Honestly, I do not agree with this idea
Generally speaking, shock campaigns are ineffective at behavior change
The biggest impact vaccine programs in Australia have been legislative, such as requiring children to be vaccinated to receive support payments #VaccinesWorkhttps://twitter.com/NightShiftMD/status/1042234791683219457 …
Oh I'm sure there are exceptions to the rule, but generally legislating to force behavior change is a more effective method than trying to scare people into doing it