A long-standing annoyance of mine is that I really hate gendered toiletries - if it's branded "for men" or "for women" it reliably smells awful, though I find for women brands slightly less awful. I've just realised I have exactly the same thing with self-help writing styles.
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I read quite a lot of self-help-and-adjacent and it's mostly gender neutral skewed female, but there's definitely a "self-help for women" style and a "self-help for men" style and they're both awful but the male one is slightly worse.
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Replying to @maybegray @GeniesLoki
my sense is: machismo is a challenging aesthetic to manifest earnestly without overselling. so in the mainstream marketplace, it's all overselling WWE machismo-as-drag is fun, but because everyone knows it's drag X For Men!! doesn't have that self awareness
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Replying to @visakanv @maybegray
Yeah, I'd agree with this.
11:16 AM - 1 Nov 2020
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