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A long-standing annoyance of mine is that I really hate gendered toiletries - if it's branded "for men" or "for women" it reliably smells awful, though I find for women brands slightly less awful. I've just realised I have exactly the same thing with self-help writing styles.
I read quite a lot of self-help-and-adjacent and it's mostly gender neutral skewed female, but there's definitely a "self-help for women" style and a "self-help for men" style and they're both awful but the male one is slightly worse.
I mean all self help is terrible of course, but the gendered ones are just super fucking annoying.
oh weird you’re so right
my sense is: machismo is a challenging aesthetic to manifest earnestly without overselling. so in the mainstream marketplace, it's all overselling WWE machismo-as-drag is fun, but because everyone knows it's drag X For Men!! doesn't have that self awareness
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Male self-help gurus are like "if you own any soft fabrics YOU ARE SOFT and you'll never Win in this Game of Life(tm)"Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.
