imagine wearing perfume and making the conscious choice to smell like the mishmash of ingredients some boring pretentious person came up with rather than the unique smell signature of your body chemistry
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Correct you can’t consciously smell pheromones, and your smell as mentioned is a combination of hygiene, microbes, and diet
Some genetic component to this too, because what you feed the skin biome is somewhat genetically determined, which is why e.g. most asian people don't need deodorant. Not sure if there are other examples but I'd not be surprised.