Ad Age's Web3 Marketing Trailblazers is picking up momentum. A first of its kind for our publication, and we are scouring all brands, startups and ad agencies for the builders who are toiling away here.
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Garett Sloane
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As Google announces Bard to counter GPT, we look at Google, Meta and Snap all talking about generative AI, and how it fits into the ad world.
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Meta, Google and Snap's take on the future of generative AI. Google has a lot at stake, and it has been very sensitive about releasing anything too advanced for public consumption, but now that AI is out the barn door, it's time to play.
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“By playing OK Groomer, children will learn to identify, block and report suspicious profiles online. A valuable lesson in games as well as on social media,” said Kasper Janssens, creative director at Wunderman Thompson Benelux.
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Some of the allegations in the new Google antitrust case were recycled from earlier complaints, but it also offers a new look at the ad tech landscape, including how Google wanted to bring Amazon into the fold. And failed.
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Amazon's ad business seems to be one of the few that is growing, albeit a little slower than it once was. Still, hit almost $12 billion last quarter.
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Mark Zuckerberg right now: Did I say metaverse? I meant generative AI.
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Brands are counting on TikTok to be the place that consumes Gen Z's attention during the Super Bowl. And the app is going after more advertisers this year.
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Here is Elon Musk Twitter's biggest brand safety news since taking over. The tools have limits so far. But they come as Super Bowl approaches and after ad sales dropped about 70% in December.
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M&Ms melt your mind, not in your hand ...
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IAB gets fiery in crusade against Apple, which is seen as a growing threat in a hobbled ad tech industry. IAB, of course, counts Meta, Google and others as members, and is trying to influence the rules of data and privacy that can keep advertising alive.
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We at asked ChatGPT how it would write a Super Bowl ad, like one for Ant-Man and Heineken 0.0 in the Quantum Realm. And who would be the best star for the Downy fabric softener ad featuring a famous person in a hoodie ... It chose Mark Zuckerberg.
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“A lot of this business is relationship-based. If you can’t get the basics right, and if it’s going to be a pain in the ass, advertisers will just say screw this.”
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Brands are talking about their Twitter ad stategies now. Some of them won't be buying ads, but you can bet a lot will be tweeting.
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Game within the game: How brands will handle Twitter on Super Bowl. It is the best place for brand dunks. But this year, some advertisers said they will be here, but not buying ads like before.
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"Ad Age wants to recognize the brands that are cultivating Web3 communities, developing loyalty, rethinking business strategies and frankly, designing cool... stuff."
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Bill Gates says he is skeptical of Web3 and the metaverse, but Microsoft is building some of the most advanced AI, VR worlds and cloud services to power the next computing platforms. Maybe "Web3" is a nebulous term, but I'd say some of that falls in there.
It must be hard being a Presley. What a tragic family, and its center, an undeniable force of culture that booms in all of us. It makes it all the harder to hear of the end of Lisa Marie, who maintained the legacy in grace.
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Twitter had a hard November. Elon Musk has said that brands started coming back in December, remember he thanked Apple. We'll see, but in November they were flooding to apps like TikTok. In 2021, prior year, Twitter did about $500M a month in ads in 4Q.
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Today, Lowe’s announced it will be bringing the advertising sales and operations departments of its One Roof Media Network in-house, effective Jan. 31.
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Top media agencies pulled clients’ ad dollars from Twitter in the days after Elon Musk took over, leading to a 46% year-over-year decrease in ad sales.
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Twitter saw a near 50% drop in ad sales in the U.S. in November, new data shows, meanwhile TikTok was up 72%. It's clear that Twitter is looking for other sources of revenue besides brands, but it is a bit of shock therapy.
How to make a Netflix show: Find a viral video from 2011 and pretend it was the biggest thing to ever happen.
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This kind of seems like an ad AI would come up with, although there is no indication it is anything other than pure human (divine?) inspiration.
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New metaverse newsletter just dropped, and it's all about AI and the crypto winter storm. link.adage.com/view/5f8d25cc7
So, this Doritos guy looks like he just stepped out of an Offspring video from 1998.
I asked ChatGPT for a recipe for NyQuil and Chicken, but it wouldn't do it. And other lessons for advertisers leaning into the latest AI trend, writes ...
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ChatGPT will only get advertisers so far, so it's not taking any jobs at this point. But the AI is being used in creative ways.
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At #CES2023, Brands look for a more functional side to Web3 and the metaverse. That's exactly what brands need to do to get through the hype cycle but still think about how the space is evolving.
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Vevo announced today that it partnered with TikTok to produce a weekly show, "Trending on TikTok," which will feature prominently on its FAST network—“free ad-supported streaming TV.” #CES2023
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TikTok making noise today, but this is about its CTV strategy with new distribution partner Vevo. TikTok wants to hit screens outside mobile. It's a push for more cultural resonance. TikTok can lend its trendy services to any genre, especially music.
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I should note Redditors can see the future, with one caveat ... stock picks.
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Redditors can see the future: By 2050, we'll all be going on space vacations with our robot friends and eating bugs. #CES2023
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It is rare, obviously, that the House can't pick a leader. But this isn't a parliamentary system. It's not that big of a deal. It does not mean there isn't a government. Which is what happens in parliamentary systems if they can't pick a leader. Washington is open and running.
George RR Martin appears to be having Twitter "blue check" issue.
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Kristen Cavallo, Global CEO, MullenLowe Group and CEO, The Martin Agency: "Apple banning TikTok seems likely and will have a huge impact." That, and other trends the industry is watching this year.
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Here is everything advertisers should expect from CES ... and not expect, since Twitter appears noticeably quiet around an event it usually has some say in. But TikTok is renting out a wedding chapel, and has lots it needs to say.
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CES predictions for advertisers going to Las Vegas: TikTok will have to address the swirl of ban talk. Marketers will have to reckon with how FTX went down; what it means for Web3. And, of course, retail media and CTV are on the agenda.
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