Pretty impressive how everyone is suddenly a coaching expert following those NA coaches announcement. I don't think anyone can assess the worth of a coach without having directly worked with him. The rest is PR.
We do actually have a few coaches who do coaching for teams. Mostly collegiate level competitors, which is a prime area of growth for the industry.
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And my point still stands, I don't think you can evaluate if they are good or not without working directly with them in the first hand.
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We are able to evaluate through our application and interview process prior to accepting coaches, but there are certainly individuals who thrive more when showing rather than telling.
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