Corporations once pushed rightist values, but now push leftist values, because inclusivity & social justice have become status symbols, and so are hip among the top consumer demographics. Values are now brands. Socialism is now capitalism’s slave (or is capitalism socialism’s?)
Yes, socialism is an economic model. But it is built on political foundations (i.e. the idea that everyone is equal - hence inclusivity and social justice). So there are values inextricably entwined with socialism, just as self-interest/freedom are entwined with LF capitalism.